Kiana "Kiki" Nguyen is a Donald Maass Literary Agency agent with a sharp appetite for horror and genre thrillers featuring queer BIPOC characters — and a proven commercial track record including New York Times, USA Today, and Sunday Times bestsellers.
In brief
Kiki's stated passion categories — horror and domestic suspense/thriller — align directly with her referenced touchstones and loved titles, making these the strongest bets for querying writers.
She skews firmly toward queer and BIPOC authors and characters; this is not a soft preference but a consistent, defining filter across every category she represents.
Her taste runs against publishing's defaults: she wants unconventional settings over suburban or institutional ones, morally messy antiheroes over achievers, and intimate/selfish stakes over save-the-world arcs — writers should audit their manuscripts for these signals before pitching.
She has represented New York Times, USA Today, and Sunday Times bestsellers as well as award-winning titles, signaling real commercial muscle despite a still-growing list.
Her YA wishlist is unusually specific about what she does NOT want — no private schools, no magical academies, no rigid social hierarchies — and writers should treat those as hard disqualifiers, not suggestions.
Lately
Her current agency page lists her as actively building her list, open to queries, and specifically identifies horror and genre thrillers as her primary hunger — with a consistent emphasis on queer and BIPOC authors throughout.
What Kiana is looking for
This is arguably her most passionately articulated category. She wants horror that chills, thrills, and disturbs — but not through gratuitous gore. Her sweet spot is unconventional settings: think haunted convenience stores, apartment buildings, photobooths, or skate parks rather than isolated manor houses. She loves slashers in both dark and comedic registers, gothic horror that plants dread in crowded, grimy spaces instead of remote ones, and narratives that blur the line between the real and the supernatural (in the vein of Mister Magic by Kiersten White). Mixed-media formats (transcripts, documentary footage, articles) and meta-horror structures excite her. Unlikable, child-free-by-choice narrators are a plus.
She is drawn to deadly secrets, co-dependent toxic friendships, and betrayal narratives — but wants genre tropes transplanted out of the middle-class suburban milieu and into more unexpected social worlds (underground bars, athletic or religious high-control groups, non-rural small towns with generational grudges). Chaotic lesbian friend groups, speculative genre-blending, and stories with an edge of dark humor all appeal strongly. She is not interested in stories that center wealthy protagonists as a default.
Her interest here is narrow but clear: exclusively BIPOC and queer stories centered on millennial queer people of color living their lives in the modern world. She wants the messy, funny, dark, and poignant texture of queer life after the coming-out arc — not the singular pain narrative, and not stories whose primary lens is navigating whiteness. She welcomes contemporary, speculative, or genre-blended approaches. Tonally she is looking for something with the genre-fluid voice of Michaela Coel's I May Destroy You or the comedic-yet-vulnerable register of Work in Progress.
She prefers standalone novels or duologies over long series, and grounded contemporary settings or non-Western secondary worlds over the standard Eurocentric epic fantasy template. The more technologically modern the world, the better; she is not drawn to swords-and-torchlight aesthetics or brooding shadow-figure love interests. Stakes should feel intimate and personally motivated rather than world-saving and sacrificial. She is not a fan of 'shadow daddies.'
Romance is part of her list, with the same overarching preference for queer and BIPOC characters and high-concept, commercially driven stories. Her broader taste for fast-paced plots, opinionated protagonists, and unconventional settings applies here as well.
She wants YA centered on slackers, miscreants, and the misguided — teens whose ambitions run nowhere near the Ivy League. The cultural reference points she invokes are Skins and Heartbreak High rather than Gilmore Girls or Never Have I Ever. She explicitly wants the story set outside of school as a primary location; private schools and magical academies are hard nos. She welcomes slice-of-life, coming-of-age, and romance within this framework and has no interest in rigid social hierarchy narratives.
YA horror should center snarky, devious misfits — whether they are the ones causing the mayhem or surviving it. She wants drama, angst, and dark energy from teen characters who are not model students. The same preference for unconventional settings and morally complex protagonists from her adult horror wishlist carries over here.
Not the right fit
On Kiana's list
Taste fingerprint
How to query Kiana
Lead with the unconventional: if your horror is set somewhere other than a house — a convenience store, a skatepark, an apartment block — say so in your opening line. It is one of her most specific stated desires and will immediately signal fit.
State your protagonist's identity clearly and early. Kiki's entire list is shaped around queer and BIPOC characters; a query that buries this information (or omits it entirely) misses the single most consistent filter across her wishlist.
Name the darkness without drowning in it. She responds to morally compromised, unlikable characters — but her touchstones are atmosphere and dread over visceral gore. If your book goes hard on body horror, address how it earns that rather than wallowing.
For domestic suspense, actively signal that you are NOT writing the suburban housewife template. Name the setting, the social world, the specific relationship dynamic that makes your story sit outside the genre's default. She has articulated this preference loudly enough that addressing it directly will read as research, not flattery.
For YA, confirm upfront that the story is not primarily set in a school — and especially not a private school or magical academy. This is a hard disqualifier she has stated explicitly.
Keep the stakes personal. Her fantasy/sci-fi preference for intimate, selfish motivations over world-saving sacrifice applies more broadly: queries that lead with 'the fate of the world hangs in the balance' are not her register. Ground the conflict in what the protagonist personally needs, wants, or fears.
Use her email address (knguyen@maassagency.com) only for non-query contact — correspondence, rights questions, etc. Queries must go through the agency's online submission form.
Verify her submission preferences and any genre-specific guidelines on the live form before sending, as details can shift between the date of this profile and your query.